Set up events

This guide shows you how to set up recommended events and custom events on your website using the Google tag (gtag.js) or Google Tag Manager. Google tag API reference · Add parameters · Validate events

This page describes optional, additional events you can configure to measure more behaviors and generate more useful reports for your business.

This guide shows you how to log events in your app. Events provide insight on what is happening in your app, such as user actions, system events, or errors.

Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website which aren't tracked by default ...

This is a step-by-step guide on GA4 Event Tracking. Learn how to Track Events with GA4 and Google Tag Manager.

An event allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads ...

A key event is an event that measures an action that's particularly important to the success of your business.

Discover the basics of event tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) in this beginner-friendly guide.

Google Analytics event tracking is an advanced feature that allows you to track a specific user's interaction/activity (link clicks, downloads, form submission ... Best Practice #2: Do not omit... · How to set up event tracking in...

Want to track events in Google Analytics 4? We show you exactly how events work and how to link them to marketing reporting.